An Open Letter to Gidon Novick - CEO of Comair / Kulula
Hi Gidon,
I am sure you are quite important, so I wont take up much of your time.
I think the similarities stop there though.
I really enjoy marketing my company - but unlike you, I really do care that my brand values in reality meet or exceed the message i place in the public domain.
Hi Gidon,
I am sure you are quite important, so I wont take up much of your time.
I run a business – I suppose a bit like you.
I travel for business – I suppose a bit like you.
I try wherever I can to ensure my business makes profit – I am sure you do too!
I fly your airline..A LOT...somehow I severely doubt you do the same!
I think the similarities stop there though.
I really enjoy marketing my company - but unlike you, I really do care that my brand values in reality meet or exceed the message i place in the public domain.
And you know what Gidon, sometimes just occasionally the condescending form letter apologising for yet another delay, yet insisting in the public domain that your Lanseria route operates within “acceptable” International norms is sometimes not enough.
I think Gidon, its a matter of opinion.
Lets be honest. “Acceptable” to a boatload of Vietnamese Boat Children would be getting to your destination without ingesting a third of the fellow passengers.
That’s “acceptable” yes, but is it OK? I can see the Discovery Channel special already!
In the same vein I guess, I don’t really care about international standards. I, as your average third world middle aged business traveler who only uses your airline because of the misguided opinion that Lanseria being five minutes from home would logically mean a quicker door to door transit time than the inconvenience of rush hour traffic, think “Acceptable” means slightly more.
Here's the zinger Gidon, your airline is broken...
...according to the passengers around me, all frequent delay-ees of the school of Kul...more than anyone deems “acceptable.
Hey, I should know, i am typing this from the luxurious splendor of Cape Town International having just been delayed for 90 minutes, after a 2 hour delay in the way down to Cape Town yesterday – and I paid R5,100 for the privilege of your delays.
Nope – not acceptable to me either I guess?
I know you are a very busy man Gidon, but if I were you I would come and sit in the seat next to me for a day, and listen to what the comments are from most of my equally professional passengers. I may be wrong, and I don’t understand a few of the profanities, but they – like me – seem to vigorously disagree with your comment on the state of affairs!
Hey, I don’t run an airline, I just do international events where tolerance for error and lack of planning is zero – you are the one with the hard job!
You need to plan for the unforeseen eventuality of a plane being diverted due to, apparently, a butterfly farting over Bethlehem? It seems that any reason will do....just don’t for god sake buck the trend and actually get it right! People would talk!
Now anyone really can fly, Gidon!
I just wish, occasionally, we could do it on time!
